![]() ![]() Marie-Elodie Perga, professor at the UNIL Institute of Land Surface Dynamics and co-author of the paper adds, "If the goal of mediating research is to have a societal impact, then it seems that we are pushing all the buttons that don't work." Only a central, deep and attentive consideration will allow the public to transform what they know into mechanisms of action and commitment," explains Fabrizio Butera, professor at the Institute of Psychology of the UNIL, and co-author of the study. "The individuals exposed to these facts, not feeling directly concerned by them, will tend towards a peripheral, superficial and distracted treatment of the information. The study speaks of a possible distancing reaction on the part of the public, resulting from this globalizing approach. Presenting the problem, but also the solutions On the contrary, the way the media's selective choice of certain elements of climate change research could backfire, provoking denial and avoidance. The paper shows that this type of narrative does not activate the mechanisms known from research on psychology that might engage pro-environmental behaviors in readers. ![]() It overly focused on large-scale climate projections that will occur in the future, and a narrow range of threats such as polar bears, drought and melting glaciers. The analysis showed that that most of the research selected by the media was biased to the natural sciences. An analysis of the collection of about 50,000 scientific publications on climate change for the year 2020 was carried out to identify what of this impressive body of research made its way into the mainstream media. In a study published in Global Environmental Change, scientists from UNIL specialized in geosciences and psychology have examined these questions.
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